Redacciones Académicas | Lead-generation site for academic mentoring
About project
Redacciones Académicas is a Spanish service that mentors university students through their final projects — TFG, TFM and doctoral theses — with planning, source research, citation formatting and review, while the work stays the student's own.
The whole site is built around one conversion decision: put the enquiry form on the first screen instead of below a wall of persuasion. Students arrive under deadline pressure and already convinced they need help; making them scroll to ask for it costs enquiries.
The form does more than collect contacts — it qualifies. Alongside name, email and phone it asks what the person needs, how urgent it is (within 24 hours, this week, later) and what stage the work is at (from scratch, in progress, partially complete, needs review). That means the first reply can already be specific and priced, which in a deadline-driven market is the difference between winning and losing the client.
Around that sit a page per thesis type so each one can rank for its own search term, a four-step explanation of how the process works, a testimonial carousel, and a guarantees block covering the things this audience actually worries about: confidentiality, originality and being kept informed. Laid out from scratch and built on WordPress, with WhatsApp as a parallel channel for people who will not fill in a form at all.
Type: Education · lead generation
Stack: WordPress, HTML, CSS, JS
Focus: Qualifying the enquiry
A form-first homepage that asks for urgency and project stage, a page per thesis type for search, and WhatsApp for people who never fill in forms.
service pages
TFG, TFM, doctoral and other work, each targeting its own search term
qualifiers
Urgency and project stage collected in the form, so the first reply can carry a price
screen
The enquiry form sits above the fold instead of at the bottom of the page
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