Creative agencies and studios
An agency site is judged by people who do this professionally. A template is instantly visible, and so is motion that stutters or a layout that collapses at an awkward width. The site is not marketing for the work — it is a piece of the work.
At the same time it has to be a business tool: multilingual, editable by the team without a developer, and fast enough that a client on a train does not give up. I have built a creative agency site running GSAP, ScrollTrigger and Lottie, an ad agency site with bespoke interactive elements, a multilingual strategic communications site, and a turnkey studio site from a supplied UI/UX design.
What is different here
Motion has to be built, not bought
Scroll-driven effects, cursor interactions and Lottie sequences are made and tested per element. This is the single most underestimated line in any agency site quote, and the one that separates a real build from a template.
Sixty frames on a mid-range phone
Animation that stutters is worse than no animation, because it reads as incompetence in exactly the audience you are trying to impress. Performance budget comes before the effects list.
Case studies are a content model
Every agency eventually wants to add a case, reorder them, tag them by service. That is a structure decision made at the start, not a page somebody hand-codes each time.
Multilingual by default
Agencies pitch across borders. A second language is duplicated structure, routing and hreflang on every template — cheap to plan, expensive to retrofit.
What a build includes
- Hand-written front end from your design, with no page builder in the way
- Motion built with GSAP, ScrollTrigger and Lottie, tested on real devices
- A case-study content model your team fills in, reorders and tags itself
- Multilingual structure with correct routing and hreflang
- Performance budget agreed before the effects, so the site is fast and animated
- CMS integration so the team publishes without a developer
Mistakes I see most often
An intro animation that delays the work by three seconds
Effects specified as a list without a performance budget, discovered to be unusable on mobile at the end
Case studies hand-coded as one-off pages, so adding the next one needs a developer
A portfolio that shows visuals but never the problem, the decision or the result
Custom cursors and scroll-jacking that break normal navigation
No English version, on a site whose whole purpose is to attract clients from elsewhere
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Questions
That is the usual arrangement and the best one. Send the Figma file and I build the front end from it — having the design ready removes a whole phase and around 25-40% of the cost.
When it delays the content or drops frames. The test is a mid-range Android on mobile data — if it is smooth there, it is smooth everywhere.
Webflow is a genuinely strong fit for a design-led ten-page site your team edits. WordPress wins as soon as you publish regularly, need real multilingual support, or want to own the thing outright.
From $1,200 for a focused site with a ready design; $1,700-2,800 typically once animation and a second language are in. Heavy bespoke motion adds to that, and it is the honest bulk of the work.